DATA PRIVACY STATEMENT
The protection of your private sphere is for us of great importance. In what follows we inform you in detail about the handling of your data.
1. NAME AND CONTACT DATA OF THE PROCESSING CONTROLLER AND OF THE WORKS DATA PROTECTION OFFICER
This data protection information applies to the data processing by:
i.H. Route 66 Deutschland
Alter Markt 5
2. COLLECTION AND STORAGE OF PERSONAL DATA AND THE NATURE AND PURPOSE OF ITS USE
a) During a Visit to the Website
On calling up our website www.rammstein.de information is automatically sent to the server of our website by the browser used by your terminal device. This information is temporarily stored in a so-called log file. The following information is thereby recorded without your involvement and is stored until its automatic deletion:
• the IP address of the visiting computer
• the date and time of access
• the name and URL of the file called up
• the website from which the access took place (referrer URL)
• the browser used and, sometimes, the operating system of your computer and the name of your access provider
The data mentioned is processed by us for the following purposes:
• to ensure smooth connecting to the website
• to ensure comfortable use of our website
• for evaluation of the system’s security and stability
• for further administrative purposes
The legal basis for the data processing is article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR]. Our legitimate interest arises from the above-listed purposes of data acquisition. In no case do we use the data collected for purposes of drawing inferences to your person. In addition to this, during visits to our website we employ cookies and analytic services. More detailed explanations on this can be found under points 4 and 5 of this data-protection statement.
b) Online Shop
The Online Shop is linked via www.red-partizanshop.com
c) On Registering for our Newsletter
If, in keeping with article 6, paragraph 1, sentence 1, letter a. of DSGVO [GDPR], you have explicitly consented to this, we will make use of your e-mail address for purposes of regularly sending you our newsletter. Our interest is directed towards deploying a user-friendly and secure newsletter systems that both serves our business interests and corresponds to the expectations of the users. For receipt of the newsletter disclosure of an e-mail address is sufficient. Optionally, we ask you to give your name and your country, for purposes of addressing you personally, as well as country-specific information, in the newsletter.
Double-Opt-In and Keeping Records. Registration for our newsletter makes use of a so-called double-opt-in procedure, i.e. after the registration you are sent an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that nobody can log-on with someone else’s e-mail address. The log-ons to the newsletter are recorded in order to be able to verify the registration process in keeping with the legal requirements. This includes storage of the times of registration and confirmation, as well as of the IP address. The changes in your data stored with the dispatch service are also recorded.
Cancellation is possible at any time, e.g. via a link at the end of each newsletter. Alternatively, you can send your cancellation by e-mail to firstname.lastname@example.org at any time.
d) On Using Our Contact Form
With enquiries of whatever sort we offer you the possibility of contacting us via a form provided on the website. Here the disclosure of a valid e-mail address is necessary, so that we know where the enquiry came from and are able to send a reply. Further disclosures can be made voluntarily.
The data processing for purposes of establishing contact with us is undertaken in keeping with article 6, paragraph 1, sentence 1, letter a of DSGVO [GDPR] on the basis of your freely given consent.
The personal data collected by us for use of the contact form is automatically deleted after conclusion of your enquiry.
3. PASSING-ON OF PERSONAL DATA
No transfer of your personal data to a third party for purposes other than those listed below takes place.
We only give your personal data to a third party if
• you have given your explicit consent to this in keeping with article 6, paragraph 1, sentence 1, letter a of DSGVO [GDPR],
• the passing-on is necessary, in keeping with article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR], for purposes of assertion, exercising or defence of legal claims and there is no reason to suspect that you have a predominant legitimate interest in your data not being passed on,
• a statutory obligation exists for the transfer, in keeping with article 6, paragraph 1, sentence 1, letter c of DSGVO [GDPR],
• this is legally permissible and, in keeping with article 6, paragraph 1, sentence 1, letter b of DSGVO [GDPR], is necessary for the processing of contractual relationships with you.
Information that in each case has to do with the specific terminal device deployed is stored in the cookie. This does not mean, however, that we thereby have direct knowledge of your identity.
In addition to this, we also make use of temporary cookies, which are stored on your terminal device for a certain fixed period and serve to optimize user-friendliness. When you visit our site again in order to make use of our services it is automatically recognized that you have previously visited us, and which input and settings you then made use of, i.e. you need not enter these again.
We also employ cookies to statistically record and evaluate the use made of our website, and for purposes of optimizing of our offer for you. These cookies make it possible for us to automatically recognize, on a renewed visit to our site, that you have previously visited us. These cookies are automatically deleted, in each case, after a specified period.
The data processed by cookies is necessary for the specified purposes and for safeguarding our legitimate interests and those of third parties, in keeping with article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR].
Most browsers automatically accept cookies. You can, however, configure your browser such that no cookies are stored on your computer, or that an indication is always given before a new cookie is deployed. The full deactivation of cookies can, however, result in your being unable to make use of all of the functions of our website.
5. CREATION OF PSEUDONYMIZED USER PROFILES FOR WEB ANALYSIS
a) Tracking Tools
The tracking measures listed below and deployed by us are implemented on the basis of article 6, paragraph 1, sentence 1, letter f of DSGVO [GDPR]. With the tracking measures used we want to ensure a needs-oriented design and the progressive optimization of our website. We also employ tracking measures to statistically record the use made of our website and to evaluate it, for purposes of optimizing of our offer for you. These interests are to be seen as legitimate in the sense of the above-mentioned regulation.
Explanations of the respective purposes of the data processing, as well as data categories, can be found in the corresponding tracking tools.
b) Google Analytics
For purposes of a needs-oriented design and continuous optimization of our pages we use Google Analytics, a web-analysis service of Google Inc. (https://www.google.de/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”). In this connection, pseudonymized user profiles are created and cookies (see under point 4) are used. The information created by the cookie about your use of this website, such as
• browser type/version,
• operating system used,
• referrer URL (the site previously visited),
• host name of the accessing computer (IP address),
• time of server enquiry
is transferred to a Google server in the USA and is stored there. The information is utilized to evaluate the use made of the website, to compile reports on the website activities and to produce further services associated with the use made of the website and of the Internet, for purposes of market research and needs-oriented design of these Internet pages. Where appropriate, this information is also passed on to third parties, provided this is legally prescribed, or to the extent that third parties process this data on commission. In no case will your IP address be used in connection with other Google data.
You can prevent the installation of the cookies by adjusting the browser-software settings appropriately. In this case, however, we draw your attention to the fact that not all of the functions of this website may then be fully available.
You can also prevent the acquisition of the data generated by the cookie and relating to your use of the website (incl. your IP address) and the processing of this data by Google in that you download and install the browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser add-on, particularly in cases of browsers on mobile terminal devices you can also prevent recording by Google Analytics in that you click this link. This sets an opt-out cookie that prevents future recording of your data during your visit to this website: The opt-out cookie applies only in this browser and only for our website. It is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
You can find further information on data protection in connection with Google Analytics in the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=en).
On this website Google Analytics has been extended by the code “gat._anonymizeIp();”, to ensure that IP addresses are only recorded anonymized, to prevent direct person-specific allocation (so-called IP masking).
c) Google Marketing and Remarketing Services
We make use, on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of article 6, paragraph 1, letter f of DSGVO [GDPR]), of the marketing and remarketing services (in short, “Google Marketing Services”) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
Google is certified under the Privacy Shield agreement and hereby offers a guarantee of complying with the European data-protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
The Google marketing services allow us to show targeted advertisements for and on our website, thereby presenting users only advertisements that potentially appeal to their interests. If, for example, a user is shown advertisements for products for which he or she has shown an interest on other websites, one then speaks of “remarketing”. To this end, on calling up our and other websites on which Google marketing services are active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated in the website. With their help an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). The cookies can be set by various domains, amongst others by google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com and googleadservices.com. In this file it is noted which web pages were visited by the user, in which content he or she showed an interest, and which offers were clicked, as well as technical information on the browser and the operating system, referring websites, the time of the visit and further details on the utilization of the online offer. The user’s IP address is also recorded, whereby we state, in the context of Google Analytics, that within the member states of the European Union and in other states contracting to the agreement on the European Economic Area the IP address is shortened and is only transferred un-shortened to a server of Google in the USA, and shortened there, in exceptional cases. The IP address is not brought together with data of the user within other offers from Google. The aforementioned information can also be brought together with such information from other sources by Google. If the user subsequently visits other websites, he or she can be shown advertisements adapted to him/her, corresponding to his/her interests.
In the context of Google marketing services, the user’s data is processed pseudonymized, i.e. Google stores and processes, for example, not the name or e-mail addresses of the users, but processes the relevant data, with respect to the cookie, within pseudonymized user profiles. In other words, from Google’s viewpoint the advertisements are not administrated for and shown to a specific, identified person, but for the cookie owner, regardless of whom this cookie owner is. This does not apply if a user has explicitly permitted Google to process the data without this use of pseudonyms. The information collected by Google marketing services on the users is transferred to Google and stored on Google’s servers in the USA.
One of the Google marketing services made use of by us is the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies cannot therefore be subsequently tracked over the websites of Adwords customers. The information collected with the help of the cookies serves in the preparation of conversion statistics for Adwords customers that have opted for conversion tracking. The Adwords customers are told the total number of users who have clicked their advertisement and have been forwarded to a page containing a conversion-tracking tag. No information is contained, however, which allows users to be personally identified.
We can also make use of the service “Google Optimizer”. Google Optimizer allows us to understand, in the context of so-called “A/B testings”, what effects various changes to a website (e.g. changes in the input fields, in the design, etc.) can have. For these testing purposes cookies are stored in the users’ devices. Only pseudonymized user data is thereby processed.
We can, moreover, make use of “Google Tag Manager”, in order to integrate and to manage the Google analysis and marketing services on our website.
Further information on the use of data by Google for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads, Google’s data-protection statement being accessible under https://www.google.com/policies/privacy.
If you want to object to the interest-specific advertising undertaken by Google marketing services you can use the settings and opt-out options made available by Google: http://www.google.com/ads/preferences.
6. FACEBOOK CUSTOM AUDIENCES AND FACEBOOK MARKETING SERVICES
Within our online offer use is made, on the basis of our legitimate interests in analysis, optimization and economic operation of our online offer and for this purpose the so-called “Facebook Pixel” of the social-network company Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield agreement and hereby offers a guarantee of complying with the European data-protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of Facebook Pixels, Facebook is able to target the visitors to our online offer for the presentation of advertisements (so-called “Facebook ads”). Accordingly we make use of Facebook Pixels to limit the use of Facebook ads placed by us to Facebook users who have also shown an interest in our online offer, or who have certain characteristics (e.g. interest in certain topics or products, as determined on the basis of the web pages visited), which we transmit to Facebook (so-called “custom audiences”). With the help of Facebook Pixels we would also like to ensure that our Facebook ads appeal to potentially interested users and do not pester them. With the help of Facebook Pixels we can furthermore anticipate the effectiveness of the Facebook advertisements for statistical and market-research purposes, in that we can see whether users, after clicking a Facebook advertisement on our website, are passed on (so-called “conversion”).